Brands that have registered in a specific product group will compete only with brands of the same product group.
For example, brands from the apparel category will compete only with other brands in the apparel category.

Each brand can choose to register in all four awards categories. Additionally, a brand may make more than one entry in the same category.

Product Groups

Includes: Whisky, Rum, Vodka, Gin, Beer, Wine etc.

Includes: All Ready-to-Wear, Sarees, Suitings, Winter-wear etc.

Includes: Cars, SUVs, Commercial Vehicles etc.

Includes: Motorcycles, Scooters etc.

Includes: Air Conditioners, Air Coolers, Fans, Gas Stoves, Geysers, Kitchenware, Lighting Products, Microwaves, Refrigerators, Washing Machines, Water Purifiers etc.

Includes: Gaming Devices, Mobile Phones, Music Systems and Accessories, Tablets, TV Sets etc.

Includes: Biscuits, Breakfast, Cereals, Chocolates, Coffee, Edible Oils, Ice Creams, Milk Beverages, Mineral Water, Noodles, Packaged Rice, Pan Masala, Ready-to-Eat Food, Aerated Soft Drinks, Non-aerated Soft Drinks, Spices, Sugar Confectionery, Tea, Chips etc.

Includes: Writing Instruments, Branded Jewellery, Eye-wear, Watches, Leather Goods, Luggage etc.

Includes: All Creams and Lotions, Face Packs/Washes, Perfumes/Deodorants, Skincare Products, Toilet Soap, Toothpaste, Toothbrush, Artificial Sweeteners, Condoms etc

Includes: All Retail Outlets, including Standalone or Chain, whether Single Brand or Multi-Brand Outlets etc.

Award Categories

The use of TV, print, radio, online (excluding social media), or OOH.

The use of any social media platform.

The use of visual merchandising to underline the essence of the brand.

The use of experiential marketing to heighten engagement with the brand.