In a large, populous and unequal society like India, brands say even more about their users than they do elsewhere. They are quick shorthand to slot a person in India’s complex social hierarchy. Equally, a brand is a great way to send signals about who we are – or want to believe we are.

That is why the list of product groups with a ‘lifestyle’ connotation in India is long.

Hence, the Great Lifestyle Brands Conference and Awards. It is an afaqs! event that will help marketers, agencies and all other communication specialists review the best practices that go into creating truly great lifestyle brands.

Building a standout lifestyle brand demands inputs which go way beyond what a brand with purely functional attributes would need.

These differences are reflected in the nature of the Great Lifestyle Brands Awards.

For details, read on inside.